In 1984, Iowa State University became one of the first universities in the nation to establish a trademark licensing program. Iowa State University's Trademark Licensing Office exists to protect, promote and market the indicia (names, symbols, graphics, marks, etc.) owned by the University. Our mission is to ensure proper use and application of Iowa State University's trademarks, to strengthen the trademarks through relationships with retailers, licensees, campus units, student organizations, alumni, and fans and, to generate revenue that funds athletic and academic programs. Licensed vendors make a valuable difference in the education of our students as 100% of the NET revenue generated flows directly back to the univeristy.