About the Trademark Licensing Office

The trademark licensing office will be closed from Wednesday 11/24 to Friday 11/26 for Thanksgiving.

In 1984, Iowa State University became one of the first universities in the nation to establish a trademark licensing program. Iowa State University's Trademark Licensing Office exists to protect, promote and market the indicia (names, symbols, graphics, marks, etc.) owned by the University. Our mission is to ensure proper use and application of Iowa State University's trademarks, to strengthen the trademarks through relationships with retailers, licensees, campus units, student organizations, alumni, and fans and, to generate revenue that funds athletic and academic programs.  Licensed vendors make a valuable difference in the education of our students as 100% of the NET revenue generated flows directly back to the univeristy.

ISU's Trademark Program is currently housed under the Office of University Counsel. Through a contracted agreement, The Collegiate Licensing Company (CLC) assists the Trademark Office with management services.  Vendors interested in obtaining a license may conatct CLC at applications@clc.com.  Individuals, groups, units and organizations, both on and off campus, seeking to use Iowa State indicia must use licensed vendors and have prior final approval from the Trademark Office. CLC is responsible for the license administration of the approximately 500 vendors producing products bearing ISU trademarks.

We hope that you will find our web site useful and easy to use. Your interest and comments are welcome!

ISU Highlights

  • Established: 1858
  • School colors: Cardinal Red and Cyclone Gold
  • Athletic Conference: Big 12, NCAA Division I-A
  • Athletic mascot: "Cy" (a cardinal)
  • Athletic team name: Cyclones
  • Trademark licensing affiliation: Collegiate Licensing Company (CLC)
  • Royalty rate: 12% standard, 14% vintage
  • Labeling required: Collegiate Licensed Product
  • Approximate number of licensed vendors: 650